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“When you do the common things in life in an uncommon way, you will command the attention of the world.” George Washington Carver

What is Social Entrepreneurship?

Statement of Faith
You can find other “Market with Meaning” but you definitely want to see “Profit with Purpose”.
I personally “Believe in Kingdom Transformation” because I know there is only ONE “Life for Significant”.

2010年7月20日 星期二,Beyond Profit <adrienne.villani@intellecap.net> 寫道﹕

寄件人: Beyond Profit <adrienne.villani@intellecap.net>
主題: Radar: The Beyond Profit Newsletter
收件人: incubator.hou@gmail.com
日期: 2010年7月20日,星期二,下午7:51

Beyond Profit Mag

View this email as webpage
July 20, 2010

A Matter of Time

It was just a matter of time until basic mobile phones became internet enabled. And now, they are, thanks to HP Labs India, Hewlett-Packard’s research division focused on creating new technologies for addressing the IT needs of the next billion customers, and their most recent innovation, SiteOnMobile.

We all know the stats – according to the UN, India has over 565 million mobile phones, with 10 million to 12 million subscribers being added every month. And, according to a recent report by Gartner, an information technology research firm, mobile connections will cross 660 million by the end of 2010, growing at 27.3%. The reality – these 660 million mobile phones are not smart phones. They are not Blackberries, Androids, or iPhones. Nope, they are Nokia 1200s – the most basic mobile phone on the market in developing countries. Complete with a torchlight, the Nokia 1200 retails for about US$20 and is built to last. In fact, about 54% of the phones sold in India are ultra-low-end, meaning they fall in the US$50 price range, and less than 3% are internet enabled.

SiteOnMobile, a cloud-based technology, allows people to access the Internet on these basic mobile phones using only SMS and voice commands. Rather than requiring the user to navigate the Web in a number of steps to achieve a task, the series of steps required to complete the task are encapsulated in a cloud application that HP calls TaskLet. Instead of delivering the whole web page, only the brief content relevant to a user𠏋 requirement is delivered to his mobile phone. And SiteOnMobile allows website owners to quickly and easily build applications around these TaskLets. Seems pretty awesome.

The challenge in emerging markets, and especially in India, is that, because of the high cost of mobile bandwidth and relatively low tech-literacy, users want intuitive and quick access to the information they need. They have neither the time nor the savvy to negotiate the internet for this information. Using SiteOnMobile, users can now book a doctor’s appointment or train tickets, check the status of a medical report or the price of gold, or receive their daily horoscopes or news snippets of their favorite Bollywood stars on their low-end mobiles.

And the most exciting news, now, by default, the internet isn’t just available to India’s 60 million internet users, but can extend to the 600 million mobile phone users. The web is no longer the domain of the rich and educated, no longer out of reach for the masses. Mobile phones will deliver to these masses their first internet experience.

Adrienne Villani

On the Blog…

A small smattering of features from the blog last week:

Seriously? An NGO for Every 400 People in India?

We have just learned that there are 3.3 million NGOs operating in India. This is one NGO for every 400 Indians. Wouldn㦙 India benefit more from a few, large-scale, well-managed, transparent NGOs rather than 3.3 million, small-scale, locally-driven NGOs?

Judgment Day for the UID?

How do we reach 1.2 billion Indians to get them to sign up for the (voluntary) unique ID? Through the massive Indian education system, it seems.

Indian Farmers Eye African Expanses

With Punjabi pastures becoming increasingly less productive, Indian farmers are seeking new grounds to cultivate. Farmers are looking West. Southwest to be exact. Right behind China and Saudi Arabia, Indian farmers are the most recent arrivals to Africa, looking for cheap land and profitable production.

Crowdsourcing for Change

Crowdsourcing is the latest buzzword in the social enterprise space. If two heads are better than one, than thousands or millions of minds must be even better. Crowdsourcing uses the power of the masses to fund opportunities and brainstorm solutions. And with social media and technology platforms constantly developing, it𠏋 never been easier to reach a wide range of collaborators. This week, for our “Twitter Social Enterprise of the Day”, we bring you five social enterprises using crowdsourcing for change.

Check out our “Twitter Social Enterprise of the Day” here

Beyond Profit Issue 4: Inside the Issue

Mind the Gap: The Current State of Indian Philanthropy

India is, as they say, incredible. For all that we hear about India’s poverty, the country is also home to no less than 52 billionaires, and over 100,000 millionaires. In a country where half of its children are malnourished, can the bottom of the pyramid ever hope to see the benefit of India shining? Why aren’t India’s Haves helping its Have-Nots?

Continue reading on our blog.

About Us
Beyond Profit, a new social enterprise magazine, presents the stories, people, and ideas behind social ventures by bringing you first-hand insights and expert commentary.

As Seen on our Blog
The Other Side of Pakistan: Entrepreneurial Women
Twitter “Social Enterprise of the Day”
Seriously? An NGO for Every 400 People in India?
TED Talks to Beyond Profit: Su Kahumbu-Stephanou
Twitter “Social Enterprise of the Day”
Judgement Day for the UID?
Indian Farmers Eye African Expanses
Twitter “Social Enterprise of the Day”
CEOs: Consumer is King
Twitter “Social Enterprise of the Day”
Twitter “Social Enterprise of the Day”
The Other Side of Pakistan: Medium Enterprises on the Rise
Twitter “Social Enterprise of the Day”
A Bit of Reading For The Week Ahead
TED Talks to Beyond Profit: Sanjana Hattotuwa
Tribal Leadership and the Next Industrial Revolution
Twitter “Social Enterprise of the Day”
The Niger Delta: Africa’s 50-year Deepwater Horizon Spill
Twitter “Social Enterprise of the Day”
GiveLoop: Micro-Giving, Version 2.0
Growing Up is Hard to Do: The Organizational Life Cycle
Twitter “Social Enterprise of the Day”
Twitter “Social Enterprise of the Day”
India Journal: Employership vs. Entrepreneurship
DATA: New Insights into HIV/AIDS in the MENA
Twitter “Social Enterprise of the Day”
The Other Side of Pakistan: A Room of One’s Own
Making the Container Bigger


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CONTACT US: BEYOND PROFIT, C/O INTELLECAP, 512 PALM SPRING, LINK ROAD, MALAD WEST, MUMBAI 400064, INDIA |+91 22 40359222 |ideas@beyondprofit.com

Beyond Profit and its e-newsletter Radar are produced by Intellecap, a social investment advisory firm based in India. Visit www.intellecap.com to know more.


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